create your digital products business with only Canva, Shopify, and Instagram

So you're thinking about starting a digital products business to earn some passive income and set yourself free of the typical 9-5. BUT you've been all over social media and have seen all kinds of different things you should be doing on all kinds of platforms.

Whew, goodness, it sure is overwhelming...

I'm going to simplify it for you, and break down the only 3 tools you need to start your digital products business. Please keep in mind this is a recommendation, and you are free to use whatever combination of tools you want.

creating your digital products business with only Canva, Shopify, and Instagram

use Canva to create your digital products

Canva is a relatively user-friendly graphic design tool that is perfect for someone looking to start their own digital products business. With Canva, the design possibilities are endless, but not overwhelming.

You can create any size or shape digital product to add to your online store to sell - whether that's coloring books, journals, planners, digital artwork, how-to guides, you name it.

With Canva, there are a ton of templates available that you can use a starting point or for inspiration. I repeat - as a starting point or for inspiration. You can NOT just use a Canva template or Canva element as your digital product. It violates Canva's policies.

When using Canva elements as part of your digital product design, you must manipulate it in some way to be able to use it and not violate Canva'a policies. You could add text to it somehow, combine elements, you just need to do something to it to make it your own.

Why use Canva to create your digital products versus other platforms?

Canva makes it easy for you to create professional, elevated designs without having to spend years learning graphic design. Plus there are so many people out there sharing tips on how to take your Canva designs to the next level that you can learn from.

use Shopify to list and sell your digital products

Shopify is an ecommerce website platform where you can create your online store, list your products, and begin selling your digital products. They have simplified the purchase process to remove buyer friction, so that you are able to convert potential customers faster.

Why use Shopify to sell your digital products versus other platforms?

Shopify is very user-friendly so it is easy for anyone to start an account and begin using for their ecommerce store.

In addition, Shopify was built to be the go-to brand for building ecommerce websites. They have their own app store where developers can create and share apps that will help you elevate and optimize your business.

Plus Shopify has a low-cost monthly plan, so you won't break the bank to get everything set up nor operate monthly (or yearly). Check out their plans here.

use Instagram to generate leads for your digital products on your Shopify store

One of the top social media platforms you can use to generate leads for your online store is Instagram. Instagram is one of the longer-lasting social media platforms that users love and enjoy perusing.

Why use Instagram to generate leads for your digital products versus other platforms?

Over the years, Instagram has expanded its capabilities to allow people to rapidly get seen by more people (or in marketing-speak, expand your reach and impressions). Instagram Reels are generally easy to create, and the algorithm pushes this type of content out more than it does other content. Because of this, your chance of being seen by the right people are higher.

In addition, you need to consider where your potential buyers (AKA your target audience) consumes content. Now it's very likely that if you're selling digital products, your target audience is going to be on Instagram. I can't guarantee that, but it's highly likely.

If you've determined your target audience is ON Instagram, then Instagram makes a great place for you to create and share content, interact with other people, build your community, and so much more.

With these three tools combined, you will be able to easily create your digital products business with a great place to create your digital products, list them for sale, and generate new buyers.