create your digital products business with only Canva, Pensight, and TikTok
you want earn some passive income and set yourself free of the typical 9-5. I get it, I was there too.
BUT you've been all over social media and have seen all kinds of different things you should be doing on all kinds of platforms.
whew, it can be very intimidating...
I'm going to simplify it for you, and break it down into only 3 tools you need to start your digital products business. that's right - only 3 - which are Canva, Pensight, and TikTok!!
let's dive in!!
(but first, please keep in mind this is a recommendation, and you are free to use whatever combination of tools you want to start your digital products business)
creating your digital products business with only Canva, Pensight, and TikTok
use Canva to create your digital products
Canva is a relatively user-friendly graphic design tool that is perfect for someone looking to start their own digital products business. WIth Canva, the design possibilities are endless, but not overwhelming.
You can create any size or shape digital product to add to your online store to sell - whether that's coloring books, journals, planners, digital artwork, how-to guides, you name it.
With Canva, there are a ton of templates available that you can use a starting point or for inspiration. I repeat - as a starting point or for inspiration. You can NOT just use a Canva template or Canva element as your digital product. It violates Canva's policies.
When using Canva elements as part of your digital product design, you must manipulate it in some way to be able to use it and not violate Canva'a policies. You could add text to it somehow, combine elements, you just need to do something to it to make it your own.
Why use Canva to create your digital products versus other platforms?
Canva makes it easy for you to create professional, elevated designs without having to spend years learning graphic design. Plus there are so many people out there sharing tips on how to take your Canva designs to the next level that you can learn from.
Canva has a free or paid plan, so you can get started at no cost to you, and upgrade if you need any of the paid features.
use Pensight to list and sell your digital products
Pensight has all the tools you need to build and deliver your digital products and services in one place. It's a link in bio tool specifically built for creators and entrepreneurs in the digital products space to create and sell their products.
With this powerful tool, you replace the need to use many additional tools, like an email marketing tool, a website, and so many other tools. Everything you need to run a simple digital products business is built in.
Why use Pensight to sell your digital products versus other platforms?
Pensight was built specifically for people who are selling all kinds of digital products and relevant items like memberships, courses, and more.
There is a free plan that is great to use to get started, especially if you're trying to keep costs low. However, if you want to use some of the additional features like email marketing (which I highly recommend), you will need to upgrade to one of the paid plans.
luckily, Pensight has a plan that's only $29 per month, so even the paid plan is very affordable.
click HERE to see an example, or click HERE to learn more and sign up (with 40% off the pro plan for your first 2 months)!!
use TikTok to generate leads for your digital products on Pensight
In addition to creating optimized product listings that will organically put your products in front of people on Etsy, you should consider adding at least one social media channel into your marketing toolkit.
One of the most popular social media channels these days is TikTok. TikTok is a video-first platform, where creators and businesses can share short (and now somewhat longer) videos that capture their viewers attention in 3-7 seconds.
With TikTok, you have the ability to grow your community of followers rather quickly, meaning you have more people seeing your content. The more people who see your content, the more opportunity for people to go to your Etsy and shop from your available products.
Why use TikTok to generate leads for your digital products versus other platforms?
It's no secret that TikTok is a great place to reach a lot of people. Your voice and your message is amplified there. This makes it a great place for your business to be to reach a wider audience.
In addition, you need to consider where your potential buyers (AKA your target audience) consumes content. Now it's very likely that if you're selling digital products, your target audience is going to be on TikTok. I can't guarantee that, but it's highly likely.
If you've determined your target audience is ON TikTok, then TikTok makes a great place for you to create and share content, interact with other people, build your community, and so much more.
With these three tools combined, you will be able to easily create your digital products business with a great place to create your digital products, list them as available for purchase, and generate new sales.