create your digital products business with only Canva, Etsy, and TikTok

So you're thinking about starting a digital products business to earn some passive income and set yourself free of the typical 9-5.

BUT you've been all over social media and have seen all kinds of different things you should be doing on all kinds of platforms.

Whew, that's intimidating...

I'm going to simplify it for you, and break it down into only 3 tools you need to start your digital products business. Keep in mind this is a recommendation, and you are free to use whatever combination of tools you want.

creating your digital products business with only Canva, Etsy, and TikTok

use Canva to create your digital products

Canva is a relatively user-friendly graphic design tool that is perfect for someone looking to start their own digital products business. WIth Canva, the design possibilities are endless, but not overwhelming.

You can create any size or shape digital product to add to your online store to sell - whether that's coloring books, journals, planners, digital artwork, how-to guides, you name it.

With Canva, there are a ton of templates available that you can use a starting point or for inspiration. I repeat - as a starting point or for inspiration. You can NOT just use a Canva template or Canva element as your digital product. It violates Canva's policies.

When using Canva elements as part of your digital product design, you must manipulate it in some way to be able to use it and not violate Canva'a policies. You could add text to it somehow, combine elements, you just need to do something to it to make it your own.

Why use Canva to create your digital products versus other platforms?

Canva makes it easy for you to create professional, elevated designs without having to spend years learning graphic design. Plus there are so many people out there sharing tips on how to take your Canva designs to the next level that you can learn from.

use Etsy to list and sell your digital products

Etsy is an online marketplace for creative people to sell their crafts and goods of all kinds. It is also where people go to find and buy all kinds of unique items for themselves or as gift for someone they love.

Why use Etsy to sell your digital products versus other platforms?

People are actively going to Etsy on their own to online shop for similar goods, so you can take advantage of having organic traffic from your target audience already going to Etsy on their own.

Etsy also has features built-in that help you show up when people are searching for related keywords and phrases.

use TikTok to generate leads for your digital products on Etsy

In addition to creating optimized product listings that will organically put your products in front of people on Etsy, you should consider adding at least one social media channel into your marketing toolkit.

One of the most popular social media channels these days is TikTok. TikTok is a video-first platform, where creators and businesses can share short (and now somewhat longer) videos that capture their viewers attention in 3-7 seconds.

With TikTok, you have the ability to grow your community of followers rather quickly, meaning you have more people seeing your content. The more people who see your content, the more opportunity for people to go to your Etsy and shop from your available products.

Why use TikTok to generate leads for your digital products versus other platforms?

It's no secret that TikTok is a great place to reach a lot of people. Your voice and your message is amplified there. This makes it a great place for your business to be to reach a wider audience.

In addition, you need to consider where your potential buyers (AKA your target audience) consumes content. Now it's very likely that if you're selling digital products, your target audience is going to be on TikTok. I can't guarantee that, but it's highly likely.

If you've determined your target audience is ON TikTok, then TikTok makes a great place for you to create and share content, interact with other people, build your community, and so much more.

BONUS TOOL: eRank

eRank is a powerful tool that helps you optimize your Etsy shop and product listings. I personally use it to help me determine keywords to use, audit my post descriptions to improve performance, see what's trending on Etsy, and so much more. I've barely scratched the surface with its capabilities, but I'm excited to keep using eRank to make my Etsy store stand out in the crowded digital products space. try it out here!

With these three tools combined (and the bonus tool), you will be able to easily create your digital products business with a great place to create your digital products, list them for sale, and generate new buyers.