How to Price Your Digital Products

(Without Underselling Yourself or Overthinking It)

Let’s be real: pricing your digital product can feel way more confusing than creating the product itself.

You’ve got this amazing template, guide, checklist, whatever — but now you’re spiraling.
Is it worth $7? $47? What if people think it’s too expensive?
Worse… what if nobody buys it at any price?

You’re not alone. This is one of the top things people get stuck on when selling digital products — and I get it. It’s awkward. It’s emotional. And it can make you second-guess everything you just worked so hard to create.

The good news? You don’t have to guess, wing it, or price yourself into burnout. You just need to know what actually matters when it comes to pricing — and that’s what this post is for.

Let’s break it down, step by step.

1. The 3 Most Common Pricing Mistakes Creators Make

Let’s clear the air first — most people don’t start out knowing how to price things well. So if you’ve been unsure, welcome to the club.

💸 Mistake #1: Pricing too low out of fear

This one’s the most common. You worry no one will buy it, so you price it at $5 or $7 thinking, “At least this way someone might grab it.”

But here’s the thing: people don’t buy just because something is cheap. In fact, low pricing can make your product seem less valuable. It’s weird, but people often trust a $27 product more than a $7 one.

Cheap doesn’t equal accessible — sometimes it just looks sketchy or rushed.

🙈 Mistake #2: Copying someone else’s price

“Sarah’s selling her planner for $17, so I’ll just do the same.”

Except… you’re not Sarah. You don’t know how big her audience is, how long she’s been doing this, or what else she’s offering behind the scenes.

Use other creators for inspiration, sure — but not as a pricing blueprint.

😵‍💫 Mistake #3: Overcomplicating everything

Early bird discounts, bundles, premium upgrades, payment plans — all great in time. But if this is your first or second product? Don’t make it a math problem.

Keep it clean: one product, one price, one message. Make it easy to buy.

2. Before You Pick a Price, Ask Yourself:

You don’t have to overthink this, but do take a beat to consider a few key things.

⏳ How much time + energy did it take to make?

This doesn’t mean charge $X/hour — but if you spent 15 hours designing a Notion dashboard, it probably shouldn’t be priced at $9. Be mindful of your own effort, and price it in a way that respects your time and your customer’s wallet.

🌟 What’s the value or outcome it provides?

People don’t buy “30 pages of a guide” — they buy what that guide helps them do. Maybe it helps them finally organize their finances, streamline their content, or get their first digital product launched.

That transformation is what people pay for. Your product doesn’t need to be massive — it needs to be useful.

🎯 Who’s buying this, and what’s realistic for them?

Pricing for corporate marketers looks different from pricing for college students or single parents. Think about your audience’s ability and willingness to pay.

Sometimes the sweet spot is a price that feels like a smart investment, not a luxury splurge.

3. Product Price Ranges That Actually Work

Let’s look at what’s actually selling out there — based on what type of product it is:

You’re not locked into these, but this gives you a reality check on what sells — and where people hesitate.

Tip: start with one product in the $15–$45 range. It’s accessible but still gives you room to profit.

4. Pricing Psychology Hacks That Make a Difference

Even small tweaks can increase sales. Here are a few tricks worth knowing:

🎯 Use “charm pricing”

Pricing something at $27 instead of $30 might seem silly, but it feels more approachable. It taps into our mental math that says, “Under $30? Cool.”

🧠 Anchor with higher value

If your product saves someone five hours a week, frame it that way:

“This system saves me 5+ hours every month — what’s that worth to you?”

It’s not about exaggerating. It’s about showing people what they’re really getting.

💬 Speak to the emotional ROI

What frustration does your product remove? What stress does it solve? People buy outcomes, not features.

5. When (and Why) to Raise Your Prices

So many creators keep their prices stuck on “starter” mode because they’re afraid people will walk away if they raise them.

But you know what? When you increase your prices (just a little), people often start taking your product more seriously.

Here’s when it makes sense to raise your price:

• You’ve improved or updated the product

• You’ve gotten great feedback or testimonials

• You’re selling consistently without needing to promote heavily

• You know it’s delivering real results

You can even do this gradually. Go from $17 → $27 → $37 as you get traction.

6. What to Say When Someone Says, “That’s Too Expensive”

It’s going to happen. It doesn’t mean your price is wrong — it just means the product isn’t the right fit for them.

Here’s what to not do: panic and offer a discount.

Here’s what you can do instead:

• Offer a freebie or a lower-ticket product

• Say, “Totally get it! This product is for folks who are ready to [insert transformation]. If that’s not you right now, I’ve got some free resources you’ll love.”

This keeps your value high and still supports your people.

You don’t need a fancy formula or a pricing coach to make this work.

What you do need is:

• A clear offer

• A sense of what it’s worth

• The confidence to stand behind it

Your product doesn’t have to be the cheapest to sell. It just has to be helpful, real, and delivered with clarity.

So if you’re sitting there wondering whether to price your product at $17 or $27 — pick one and test it. You can always change it later.

Start where you are, sell what you’ve made, and trust that your work is worth charging for.

You've got this. Let's stop undercharging and start building income that actually feels good.