how to create your very first digital product
Ready to create your very first digital product and start selling online? Follow these five simple steps to launch your product, reach your audience, and start earning!
How to Create Your First Digital Product in 5 Easy Steps
1. Determine Who Your Audience Is
The first—and most critical—step in creating a successful digital product is understanding who you’re creating it for. As the saying goes, “If your audience is everyone, then your audience is no one.” This is especially true for digital products.
Why Audience Definition is Key:
By defining your ideal audience, you can craft a product that specifically meets their needs. Although it’s possible for people outside your target audience to buy, focusing on a specific niche will make your marketing more effective and your product more appealing.
And that doesn't mean that people who don't meet your audience criteria can't become your customers, because they're more than likely will be people outside your target audience that find you, are interested in your products, and will purchase from you. but in terms of your marketing efforts to find and convert more customers, you need to define your audience and speak directly to them!!
How to Define Your Audience:
Start with demographic details:
Age
Gender
Location
Next, explore qualitative information:
What are their interests?
What problems do they face?
Where do they hang out online?
From here, create detailed customer personas. Give them a name, a photo, and detailed characteristics from your research. Aim to create 2-3 personas to focus your marketing efforts.
now that your audience is defined let's move on to the next step...
2. Identify a Problem Your Audience Faces
Once you’ve defined your audience, take a deep dive into their challenges. Every successful digital product solves a problem, so you’ll need to uncover the pain points your audience struggles with.
How to Uncover Problems:
List the challenges your audience faces.
Choose one problem and dig deep—what causes this issue? What are the underlying factors that keep it from being solved?
As you investigate, jot down potential solutions. By understanding the full scope of the problem, you can create a product that addresses it effectively.
Now let's move on to the next step.
3. Choose the Digital Product to Solve That Problem
Now that you’ve identified your audience’s core issue, it’s time to decide on the type of digital product you’ll create to solve it.
Types of Digital Products You Can Create:
Ebooks
Guides
Checklists or Printables
Online Workshops or Webinars
Start with one idea and focus on delivering real value to your audience. Overloading yourself with too many products will dilute your efforts, so it's best to launch one well-crafted product first.
4. Create the Digital Product
With your product idea in mind, it’s time to start creating! The great thing about digital products is that they come in many formats, which means you can create something even without advanced design skills.
Tools You Can Use to Create Your Product:
Canva (for graphic design and templates)
Google Docs or Microsoft Word (for ebooks, guides, etc.)
Google Sheets (for worksheets, spreadsheets)
The key is simplicity. Don’t overcomplicate things. Your goal is to make your customers’ lives easier, so if creating the product feels complicated to you, it will likely be complicated for your customers as well.
5. List Your Digital Product for Sale
lastly now that you have a digital product created, you need to list it for sale so that your audience can find you and your online store, and purchase your digital products.
👉 if you're already selling digital products, simply add it to your online store
Where to Sell Your Digital Product:
👉 if you're not yet selling digital products, here are some specific tools to check out to see if they could be right for your online store: Pensight, Stan Store, Shopify, Etsy, High Level, just to name a few. my personal favorites are Pensight (for a link in bio tool) and High Level (to create your own ecommerce website).
Pro Tip: If you're just starting, choose a platform that’s easy to use and has built-in marketing tools to help you reach more customers.
By following these 5 steps—defining your audience, identifying their problems, choosing the right digital product, creating it, and listing it for sale—you’ll be well on your way to launching a profitable digital product business!
