How to Choose the Right Digital Product to Sell

(Even if you have too many ideas… or none at all)

Let’s be honest... staring at a blank screen, trying to figure out what kind of digital product to create, feels a lot like deciding what to eat when you’re starving.

You either want everything or you can’t think of anything.

If you’re here, you probably want to make some extra income without burning out. Maybe you’re juggling a job, maybe kids, maybe you’re just tired of money feeling tight all the time. You’ve heard digital products can help — and it’s true. But choosing what to create? That’s where most people get stuck.

This post will walk you through how to choose a digital product idea that:

✅ Doesn’t require months of work
✅ Solves a real problem
✅ Actually sells (because we’re not here to waste time)

Let’s dive in.

1. Start With What You Know (or Love)

This isn’t about being an “expert.” It’s about asking:
What do I know how to do that other people struggle with?

It could be:

💁‍♀️ Organizing chaos (you made a budget that works!)
💁‍♀️ Designing cute Canva templates
💁‍♀️ Meal planning for picky eaters
💁‍♀️ Running a small business on a tight budget

The stuff that feels obvious to you is often gold to someone else. Don’t overthink it.

Quick prompt:
What’s something people ask you for help with over and over again? That’s your clue.

2. Pay Attention to What People Actually Want

Here’s the thing... we don’t want to create in a vacuum. Just because you can make something doesn’t mean people want to buy it.

A few easy ways to see what’s trending:

🔍 Search your idea on Etsy and filter by “Best Seller”
🔍 Type it into Google and look at the auto-suggestions
🔍 Check Reddit, TikTok, or Facebook groups for what people are struggling with

You’re not stealing ideas — you’re spotting demand.

3. Validate Before You Commit

I know it’s tempting to dive straight into designing the prettiest PDF ever, but hear me out: validate your idea first.

Ask people in your audience:

• “Would you find this helpful?”

• “Would you pay $10–$20 for this?”

If you don’t have an audience yet, try:

• Pre-selling the product

• Offering a mini freebie version to see what sticks

• Watching how many people save or share your idea when you post about it

Validation saves time, energy, and disappointment.

4. Make Sure It Aligns With Your Life

The digital product you choose should fit your lifestyle and long-term goals.

Ask yourself:

🤔 Do I want this to lead to other offers?
🤔 Will I still care about this topic in six months?
🤔 Can I realistically create and deliver this with the time I have?

Because yes, digital products can be passive-ish... but they’re still work up front. Pick something that feels like a yes.

5. Keep It Simple

Please don’t try to launch a 97-module course right out the gate (because I almost considered doing this, and that led me to not creating anything for a while).

Start small:

• A one-page template

• A short checklist or guide

• A Notion dashboard

• A basic ebook

You can always expand later. Right now, you want momentum and proof of concept.

6. Some Beginner-Friendly Ideas That Actually Sell

Just to get the wheels turning:

• Canva templates (for resumes, Instagram, planners)

• Budgeting spreadsheets (personal, family, biz)

• Notion or Trello boards

• Meal planners, wellness trackers

• Mini how-to guides (like “How I Set Up My Online Store in a Weekend”)

All things real people want, need, and use.

7. Avoid These Common Mistakes

🚫 Creating first, validating later. Flip it.
🚫 Trying to solve everything at once. Keep it focused.
🚫 Waiting until it’s perfect. Spoiler: it never will be.

Done is better than perfect. Published is better than polished. Go with the idea that feels the easiest to finish and helps someone quickly.

Choosing the right digital product isn’t about finding the “perfect” idea. It’s about picking something helpful, doable, and aligned with the life you’re building.

So whether you’re doing this on lunch breaks or after the kids go to sleep, know this: it’s absolutely possible to build something simple that sells — and starts to shift things financially. Grab my free guide that walks you through getting started.

Let’s build that freedom, one product at a time.